Team Finland event: ‘Sales Pitching for Success’

Thursday 7th November

9.30am – 16.45pm

Location: The Finnish Institute in London, Unit 1, 3

York Way, Kings Cross, London N1C 4AE.

The Embassy of Finland invites you and your team to a complimentary one-day workshop: “Sales Pitching for Success” on 7th November 2019.

The one-day workshop has been organised by the Embassy of Finland in co-operation with Business Finland, the Finnish-British Chamber of Commerce and the Finnish Institute.

The purpose of the workshop is to assist Finnish companies in promoting effective selling to UK customers.


During the workshop we will discuss:

              • The Anatomy of a Sale
              • Knowing your Customer
              • Building Customer Empathy
              • Pitching Techniques
              • Closing a Deal

The workshop will be interactive and moderated by a team of proven international consultants who have significant first-hand experience of successful working.

At the conclusion of the day you will be better positioned to :

              • Elevate your pitch to gain more business
              • Refine your cultural approach to UK buyers
              • Change elements of your pitching technique in order to ensure success

After the workshop you will receive complimentary documentation prepared by the moderators for you to use in your UK business approach.


Delivery Team:

  • Nigel Alexander, CEO, Mobien Consulting. Nigel has spent many years assisting Finnish companies achieve successful UK market entry. Nigel has in excess of 25 years sales and leadership experience.


  • Ashley Ward. A seven times CEO with four public offerings behind him (including achieving FTSE 250 ranking), Ashley is a growth expert and life coach advising both small and global businesses on the necessary behaviours to drive effective selling. Ashley is classically trained in selling. He believes in the power of emotional engagement to transform internationalisation success.


  • Jude Tavanyar. Jude is a business psychologist, journalist, trainer and coach. Since 1996 Jude has coached senior leaders to CEO level in over 50 global businesses across four continents and in 18 countries. She has authored two books and numerous articles related to business psychology.



            • 09.30    Registration and Networking
            • 10.00    Introduction to the Event – Perry Le Dain  FinnishTrade Commissioner
            • Consultants Introduction
            • Participant company introductions: Elevator Pitch
            • 10.30    Anatomy of the Sale  – Nigel Alexander
            • 11.00    Empathy and working with people Jude Tavanyar
            • 11.30  Break
            • 11.40    The Pitch – Ashley Ward
            • 12.10 Morning Session Summary – Consultants and participants
            • 12.30    Lunch
            • 13.00    Interactive Sessions. Consultants role play
            • 13.30    Selected company pitches – Split into groups to work with consultants
            • 15.00    Summary of the day
            • 15.30    Closing words – Perry Le Dain
            • 15.45    Networking session. Drinks and nibbles.
            • 16.45    Close


Sign up: by invitation only

Email us at for more information or if you are interested in attending.

Upcoming Events

Nordic Drinks May

Thursday, 23 May
6.00pm – 8.00pm
ebl miller rosenfalck, 27 Greville Street, London, EC1N 8SU

Summer Reception

Thursday, 20 June
2.30pm – 6.30pm
The Residence of the Ambassador of Finland,
14 Kensington Palace Gardens, London, W8 4QP

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