Together with the Danish-UK Association, FBCC invites you to
“Female leadership: Building, leading and breaking new ground”
An evening conversation with founders and leaders
Date: Wednesday, 7th October 2026
Time: 6:00 pm to 9:00 pm
Venue: SEB, One Carter Ln, London EC4V 5EY
Join the Finnish and Danish Chambers of Commerce for an inspiring evening hosted by SEB, bringing together decision-makers who are building businesses, leading organisations, and creating meaningful change.
Enjoy drinks and canapés while hearing from an inspiring panel of founders and leaders, including the CEO of The Ruby Cup, the founder of Aven Brook Consulting, and the Female Founders Lead at the London School of Economics.
Through an honest and open panel discussion, we’ll explore what it really takes to build and what that journey looks like from the inside. From turning an idea into a business and navigating the challenges of entrepreneurship, making bold decisions, and creating impact along the way.
This is an evening to exchange ideas, perspectives and experiences, meet inspiring people, and explore what the leadership really looks like.
Come for the conversation, stay for the connections.
The event is open to everyone who interested in building businesses, leading organisations, and exchanging ideas.
Programme
18.00-18.30 Arrival and drinks
18.30-18.35 Welcome from Majbritt Krejcir, Chief Financial Officer (CFO) and Deputy UK Country Head of SEB London office
18.35-19.20 Panel discussion
Moderated by: Saga Palmér, Senior Partnerships Executive, Goodwille
Amaia Arranz, CEO, Ruby Cup
Jennika Kalliala, Founder, Aven Brook Consulting
April Stephenson, Female Founders lead, London School of Economics & founder of Simba Technologies
19.20-19.40 Audience Q&A
19.40-21.00 Drinks, canapes, and networking
Who should attend
Whether you’re a founder, aspiring entrepreneur, established leader, or simply passionate about what it is to be a woman in the business community. Come to be inspired, exchange ideas and connect with others who are building, leading and creating change.
Everyone is welcome
Tickets:
FBCC Member: free to attend
General admission: £20 incl. VAT
FBCC members can bring one friend along for free!
We extend our warm thanks to our generous host, SEB for making this event possible.
Seats are limited – reserve yours today!
Kind regards,
The FBCC & DKUK Teams
Please RSVP via the registration link below.
Please note, ticket purchases are non-refundable.
Disclaimer: When signing up for this event you accept that your contact details will be shared with the organisers. You accept that we may send you email messages. You can at any time when receiving this unsubscribe. We will be taking photos during the event, if you wish not to be photographed please let us know at the venue.
Panellists
Saga Palmer - Moderator
As Senior Partnerships Executive at Goodwille, Saga leads the company’s collaborations, strategic alliances and brand building across the UK, the Netherlands, and Northern Europe. With a background in journalism, she spent several years working at some of Sweden’s leading media outlets before relocating to London in 2020. Prior to joining Goodwille, Saga was part of the communications team at the Swedish Chamber of Commerce for the UK, where she represented the Swedish business community in London, and in the wider UK.
April Stephenson
April Stephenson is the founder and CEO of Simba Technologies, an AI-enabled platform helping impact organizations gather field data and local insights. She also leads the LSE Generate Women Founders Programme, supporting women entrepreneurs globally through community-building initiatives. Her work sits at the intersection of technology, impact measurement, and institutional accountability, with a focus on making community voice more visible in decision-making.
Jennika Kalliala
Jennika Kalliala is a Fractional CMO, leadership coach and strategic advisor who helps brands turn strategy into commercial growth. Having lived in five countries and spent 20 years working across markets and industries from beauty and consumer goods to healthcare, technology and travel, she's built a reputation for turning complex challenges into clear, practical action. Today, Jennika works with founder-led businesses and ambitious consumer brands as an advisor and fractional marketing leader, helping businesses make better decisions, move faster and build brands that deliver lasting commercial impact.
Amaia Arranz
Amaia is the CEO of Ruby Cup, a social enterprise committed to creating, selling, and donating high-quality, sustainable period products. A pioneer in femtech-driven social impact, she has led initiatives advancing gender equality, menstrual equity, and access to education since 2012. Her work spans Kenya, the UK, and Spain, where she has developed innovative solutions to make quality period care accessible to all.
Maj-Britt Krejcir
Maj-Britt Krejcir is the CFO and Deputy Country Manager of SEB UK, the London branch of SEB. After having obtained an MSc in Economics and Business Administration at the University of Örebro, with an add-on specialism in Computer Science at the Royal Institute of Technology in Stockholm, Maj-Britt started her professional career in 1996 with the Nordic investment bank Alfred Berg, initially within their Fund Commission entity, where she was Head of Accounting and then moving to a client relationship role with their Asset Management subsidiary. In 2002 she left Alfred Berg to become the Global Head of Finance for the investment bank Enskilda Securities in Stockholm. Following the merger of Enskilda Securities and Scandinavian Bank, in 2006 Maj-Britt became the Head of Business Control at SEB Merchant Banking. In August 2016 she moved with her family to London, where she took on her current role at SEB UK.
