SMASH London

SMASH London, 8 – 9 May

SMASH is an official SLUSH side-event, dedicated to health and sport technology start-ups. With keynote speakers and pitches, SMASH Helsinki is held annually before SLUSH.

SMASH London is the first official side event of SMASH, inviting Nordic and British start-ups, investor and big industrial players to mingle and find new business opportunities. SMASH London takes place on May 8th-9th, 2018 at the Finnish Institute of London and the Finnish Ambassador’s residence.


The Nordic and the London start-up scenes are second only to Silicon Valley. Most leading European venture-capital firms are based in London. For the first time, SMASH London brings these passionate players together in the fields of health and sport.


At SMASH we inspire and make ideas into reality. That is why we bring together both Nordic and British start-ups in health and sport, investors and big industrial players.



Smash is aimed at all health, sports, exercise and technology start-ups and growth companies. We offer an excellent framework to together raise awareness, network and develop partnerships and launch new products. Investors are on the move and relationships are created. We will help you jump ahead in the health and sports arenas.


SMASH offers the best few teams the opportunity to pitch on the stage in front of the audience. Passage to the main stage will be invited, based on requests by start-ups.


At SMASH the most innovative and growth-oriented operators meet, all in search of partners. You will find grass-roots players as well as growth companies ready to conquer the world. Health, preventive health, exercise and well-being is a constantly growing megatrends. The alliance of health, sport and technology is just beginning and therein lies the unlimited commercial potential.

Matchmaking and meetings

Matchmaking is dear to the heart for SMASH. Investors can access the profile information of registered startups and can propose a meeting. The Smash team is at hand to support the organization of a successful meeting.


SMASH attracts and brings together health and sports people, investors, the media and the trendiest startups alike, so your brand has the opportunity to be where everything is at. Meet your audience, launch new products and inspire with your insights. Let the fresh winds of sport and technology blow your brand’s sails.


Inspiring business stories in both health and sport are always newsworthy. But could the manner of sports reporting be revolutionised? How does digitalization change health industry?

For more information, press here. To view the preliminary programme, visit:

Date: 8th – 9th May
Time: Tuesday, 12.00pm-16.15pm. Wednesday, 14.00pm-16.40
Location: the Finnish Institute in London & the Finnish Ambassador’s Residence



Upcoming Events

Nordic Drinks June

Thursday, 27 June
6.00pm – 8.00pm
St. Ermin’s Hotel, 2 Caxton Street, London, SW1H 0QW

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