This fall, Valve has come forth with Wake Dynamite: a new Dynamic Ad Insertion Tool for Broadcasters. It allows you to react to the reality of the current conditions in live broadcast, e.g. the weather, social media buzz in your commercial campaigns on television and on the net. Wake Dynamite has been used during the Icehockey World Championship Tournament 2016 to respond to current situation of the game, and a current weather reacting online campaign together with Foreca and Otavamedia. This is opening up fascinating possibilities in advertising! See Wake Dynamite in action and read further from the links below.
Valve Website | Valve Blog (in Finnish)