In the last 30 years Universum has become the global leader in employer branding, they conduct research across all seven continents in 60 different markets. Their research results can be utilized for decision-making, for instance when choosing target groups, messages and channels for future employer branding campaigns. In other words, to answer the question of how to attract new recruits.
Every year, Universum conducts their Professional Survey on Finnish Employers. The survey aims to measure how the Finnish professionals perceive the employers. The research was carried out between October 2018 and August 2019 with over 6,000 professionals from 35 different industries, and 104 different positions. Biggest samples were from Business (1,617) and Engineering (1,017)
Every year the survey results indicate the situation of the world economy, thus, affecting the factors that employees value the most. Hence, this year’s results indicate the growing insecurity of the Finnish and the world economy.
Once again, our corporate member Finnair was the chosen the number one Most Attractive Employer by the business professionals in Finland. ranked high by several other industries’ professionals, such as IT (6), humanities (9) and technical professionals.It is no wonder Finnair ranks high year after year, as it is seen as an attractive employer. The variety of jobs they offer is massive; according to Finnair’s Talent Acquisition Manager Tanja Mattila ‘Your background could be in economics, physics, humanities or engineering and you could still land a job at Finnair.’
Our Patron member KONE, who also has a history of being ranked high in the Professional Survey by Universum year after year, was again voted the number one Most Attractive Employer by engineering professionals and third Most Attractive Employer by the business professionals.
Both companies were ranked high by professionals from several fields, such as engineering, IT and business.
To read more about the most attractive employers in different fields in Finland, check our source Universum Professional Survey 2019