27th April 2021 FBCC

FBCC Member Series: Tuuli Bell Ltd

This interview is part of the FBCC Member Series, where we introduce our member companies to the network. This time we interviewed Tuuli Bell, the Founder and Management Consultant at FBCC Corporate Member Tuuli Bell Ltd.

For those who don’t know you, how would you describe your company?  

Tuuli Bell Ltd assists various software and service companies in their processes and helps them to understand what is working and what is not, and what kind of changes can be made. Especially now during the pandemic, firms have had to significantly change altering their long-term strategies and the best ways to tailor their services to the needs of their changing customers. Dr Bell consults firms mainly through workshops and coaches sales and firm managers. Based on her extensive knowledge, Dr Bell wrote a book for people who want to improve their technical sales skills, which was published on Amazon last week.  

How did you end up establishing your own consulting firm?  

Dr Bell worked previously at different software companies mainly in sales and managerial positions and had always been keen on starting her own company. In July 2019, Dr Bell took the jump to establish Tuuli Bell Ltd after figuring that it is better to do it now rather than later as there is never the exact right time to set up your own business. Dr Bell had already witnessed the stress in different firms, especially in software sales, and thought that the issues could be solved with better process thinking and increased communication. These insights encouraged her to establish Tuuli Bell Ltd.

Do you have anything big happening right now/planned for the near future?  

Besides publishing her book, The Art of Presales: Workbook recently, Dr Bell has thought about the future as we are currently in transition and there is finally light at the end of the tunnel. She sees gender equality and environmental issues as very important to herself. In the future, she is keen to explore the role software and technical sales will play in the circular economy.  

How are you coping with the pandemic? How has your day-to-day life changed?  

Dr Bell had only established her company a few months before the first lockdown. Working from home was initially a big change, and she noticed that it was also an issue for her clients as they had to think about how they could build good relationships with new customers when there is no opportunity to meet face-to-face. 

Dr Bell is hoping that she will get to work a hybrid model in the future, spending a couple of days working remotely and the rest at the office. After a year of remote work, she recently found a face-to-face meeting peculiar but is happy that things are getting back to normal. 

What is the biggest benefit of being part of the FBCC network for your company?  

Dr Bell mentions that the cultural aspect and feeling of belonging have been important to her through the FBCC network, especially during these times.  She has found it comforting to have been able to connect with others who are in the same situation coming from Finland and living in the UK.  Dr Bell is anticipating the return to live events as they allow for better one-on-one discussions with people, which is difficult to manage online during virtual events.  


The Art of Presales: Workbook by Dr Tuuli Bell

Presales, also known as sales engineering, has attracted thousands of ambitious (read ‘high-salaried’) people who brave both technical and sales mastery. If you’re one of them, this truly interactive guide is a must-have for your personal and professional development.  

Explore the wonderful world of presales in this easy-to-use, fun, yet deeply reflective, challenging, ‘for-your-eyes-only’ journal-style workbook. Plenty of space for your own writing, drawings and diagrams, the workbook offers a well constructed guide to navigate your current presales role.  

Read more bout Dr Tuuli Bell’s book here: https://www.amazon.co.uk/dp/B092P6WTX1 

Connect with Dr Bell: 

Finnish-British Chamber of Commerce

The FBCC is an independent, non-profit organisation, recognized throughout the Finnish, British and international business communities. The Chamber offers four different membership categories: Patron, Corporate, Professional and Young Professional.