Sauna from Finland name FBCC Corporate Member Finnmark Ltd Managing Director Jake Newport as their new Sauna Ambassador

County Durham based FBCC Corporate Member Finnmark Ltd is celebrating the news

that Managing Director Jake Newport has been named as the new sauna ambassador by Sauna from Finland. The Finland-based sauna business and innovation association works to champion the authentic Finnish sauna experience across the globe and has chosen Jake because of his work in educating Brits about how to build and use saunas properly. Jake’s passion and desire to help people get the most from their Finnish sauna experience and his active promotion of the authentic Finnish sauna experience concept has hugely impressed the team at Sauna from Finland.

Satu Freyberg, Head of International Marketing at Sauna from Finland enthused, “Together with his brother Max and their team they’ve built a very successful Finnish sauna business. It’s only the second time Sauna from Finland has awarded the Sauna Ambassador honorary title to a non-Finn. Jake has successfully promoted the authentic Finnish sauna experience concept, as well as its benefits, to the people of the UK and he’s also been a great guest speaker at the international World Sauna Forum. He works closely with numerous Finnish SMEs by helping them to enter the UK market-creating business opportunities.” Finnmark Sauna was born out of frustration that very few UK saunas offered a credible Finnish sauna experience.

 

 

Speaking after being awarded the title, Jake said, “It was super unexpected. The sad thing is that I couldn’t be in Finland to receive the award but I’m excited to be able to hopefully travel to see some friends there soon. The title is great recognition for the whole team here who work tirelessly to promote the values of doing sauna the right way in the UK.”

Read more about Jake and their authentic Finnish saunas from Finnmarksauna.com!

Finland is the world’s happiest country

Good news from Finland!

Finland has once again ranked as the world’s happiest country according to the World Happiness Report, which is an independent survey sponsored by the United Nations. Denmark, Norway, and Sweden also scored in the top ten according to the report. (Yle 2021) Finland has kept the top slot for four years running, and this year’s results are especially impressive considering the ongoing situation with the pandemic. 

The survey takes into account measures such as GDP, freedom, social support, and levels of corruption. This year, the main theme centered around the impact of Covid-19 on the wellbeing of individuals and how the governments of countries have dealt with the situation. The report uses data from over 149 countries that were gathered between 2018-2020 by Gallup World Poll Surveys. (CNN 2021; The World Happiness Report 2021)

Heikki Väänänen shared his thoughts on the reasons why Finland has received the top score for consecutive years in his Forbes article. Väänänen mentioned factors such as the flat working model, high-quality education, the fight against inequality, and the Finnish grit aka “sisu” among few reasons why Finland continues to score well. (Väänänen 2021)

Read the World Happiness Report here.

Sources:

CNN (2021) This country has just been named the happiest in the world. 

Yle (2021) Finland ranks as the world’s happiest country (again) despite the corona crisis. 

CNN The World Happiness Report (2021) 

Väänänen, H. (2021) What Makes Finland The Happiest Country In The World? Forbes

 

 

Finnish-British Chamber of Commerce

The FBCC is an independent, non-profit organisation, recognized throughout the Finnish, British and international business communities. The Chamber offers four different membership categories: Patron, Corporate, Professional and Young Professional.