Sustainability or Greenwashing? – The changing regulatory, scientific and business landscape

Wednesday, 28 February 5.00pm - 8.00pm Leonardo Royal London St Paul's, 10 Godliman St, EC4V 5AJ London

Sustainability, and associated topics are top-trending subjects, on all platforms, across all organisations. However, what does it mean? What is required, legally or ethically, how is it achieved and how do you sort out the “buzz” from the reality?

FBCC, in collaboration with our Patrons Borenius and Metsä Group, is proud to present an event discussing sustainability in a scientific and legislative light.

The event will consist of two keynote speeches, as well as a panel discussion. First, Aksu Tuominen from Borenius will give us an insight into the Green Claims Directive, the Proposal for Regulation on Packaging and Packaging Waste, and Ecodesign for Sustainable Products Regulation (ESPR).

The second keynote speak will be provided by Maija Pohjakallio and Kalle Ikonen from Metsä Group. They will focus on practical experiences against the background of recent regulations, also shedding light on current EU deforestation regulation and nature restoration law.

The insightful speeches will lead us to the panel discussion, where we will invite questions (both before and during the event), and panellists will respond and discuss how the topics affect the ongoing concerns of businesses, applying practical knowledge and advice from major players in the industry.

The panel will be moderated by Lord Justice Snowden and our panelists are Kalle Ikonen and Maija Pohjakallio from Metsä Group, Casper Herler from Borenius, and Andrew Griffiths from Planet Mark.

At the end of the panel, we will wrap up the formal part, and move into a social setting, with refreshments – chance to ask more questions or opinions, one on one.

Speakers and Panelists:

Aksu Tuominen, with a decade of experience, guides clients on capital markets transactions like initial public offerings and debt offerings. He specializes in securities law, disclosure regulation, and sustainability-related regulations. Besides his legal expertise, Aksu has a strong background in law firm management, legal services marketing, and legal translation, particularly in securities texts and EU legislation. Aksu actively promotes our international offices in London and New York, focusing on capital markets.


Maija Pohjakallio joined Metsä Group as VP, Climate and Circular Economy in August 2021. She is excited about promoting wellbeing of people and planet by combining science and business with sustainable development and circular economy. Prior to Metsä Group Maija has worked in the field of circular economy at Sulapac Ltd., VTT, Technical Research Centre of Finland and Chemical Industry Federation of Finland. She holds a doctoral degree in physical chemistry and electrochemistry from Helsinki University of Technology (currently Aalto University).



Kalle Ikonen is the Manager of Corporate Affairs (EU) at Metsä Group. He has been working at Metsä Group for 13 years in several different positions. He has a long experience from wood supply operations and development of electronic forest services in Finland.

In his current position, Kalle is closely following forest, wood raw-material and circular economy related legislative processes in the EU. During the last couple of years he has focused on the EU regulatory initiatives such as LULUCF Regulation, Revision of the Renewable Energy Directive, EURD, Regulation on Certification of Carbon Removals and Nature Restoration Regulation.


Casper Herler, Managing Partner at Borenius, is a strategic advisor to large corporations in industries such as energy, environment and natural resources. He offers comprehensive advice on large projects and investments, combining legal expertise with business knowledge. He also has a deep understanding of stakeholder communications, governmental relations, and corporate responsibility. His clientele includes industrial clients, refineries, datacentres, infrastructure projects, real estate investors, financial institutions, chemical companies, and trade associations. Casper is recognized as a leading Finnish mining lawyer, advising many of the world’s largest mining companies.

Andrew Griffiths is Director of Policy and Partnerships at Planet Mark, a sustainability certification that supports organisations and real estate to measure and continually reduce carbon emissions, and increase their social value. He chairs the Institute of Directors National Sustainability Taskforce and was a member of the UK Government’s COP26 Small Business Taskforce, as well as the Advisory Board for the Global Sustainability Film Awards. Having delivered a TEDx talk on the power of meaningful networking, he is a big believer in the power of communication and how it can be used to drive climate action.


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